Robert Cockcroft, Susan Cockcroft
Title: Persuading People An Introduction to Rhetoric, 3rd Edition
Palgrave Macmillan, 2014
ISBN 9781137003676 Paperback (344 pages) and EBook
From the ancient rhetoric of Aristotle to political speeches today, this new edition of Persuading People investigates and illuminates the art of persuasion. Starting with basic theory, the authors go on to analyze the rhetorical composition of different kinds of texts, from poetry to politics and drama to advertising.
Robert Cockcroft was formerly Lecturer in Rhetoric, Department of English Studies, University of Nottingham, UK. His previous publications include Rhetorical Affect in Early Modern Writing (2003), also published by Palgrave Macmillan.
Susan Cockcroft was a tutor at the University of Nottingham, UK, and Principal Examiner in A-level English Language and Literature. She has written several books on language and is currently working on grammar and gender in historical texts.