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11/29/2015

Persuasion unter Komplexitätsbedingungen

Tobias Schmohl

Title: Persuasion unter Komplexitätsbedingungen

Springer, 11/16/2015

ISBN 978-3-658-11786-3

This book provides a conceptual framework for an innovative view on persuasion (as a key concept of rhetorical theory) by developing an integrative perspective. It therefore combines paradigms referring to action theoretical backgrounds as well as premises of systems theory.

 

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